WEB DESIGN PROJECT
E-Commerce
Web Design
PROJECT OVERVIEW
An online eCommerce store specializing in selling phones, smartwatches, and home accessories required a redesign to enhance user experience, boost sales, and improve overall site navigation.
ABOUT
This case study showcases the comprehensive redesign of an online eCommerce store specializing in phones, smartwatches, and home accessories. The project highlights the process and results of enhancing the user experience (UX) and user interface (UI) to address key challenges, improve site usability, and drive business growth.
Year
2023
Client
Web Design Project
Services
Web Design
Project
Dynamic
Case Study: eCommerce Device Store
Case Study: eCommerce Device Store
Challenges:
- Complex Navigation: Cluttered and confusing menu.
- Product Discovery: Hard to find specific products.
- Mobile Optimization: High bounce rate on mobile.
- Checkout Process: Lengthy and complicated.
Goals:
- Simplify navigation.
- Improve product discovery.
- Optimize for mobile.
- Streamline checkout.
Process:
- Research: Surveys, interviews, and analytics.
- Analysis: Studied top eCommerce sites.
- Prototyping: Created wireframes and high-fidelity prototypes.
- Testing: Gathered feedback and iterated designs.
Solutions:
- Navigation: Clear mega menu and search bar.
- Discovery: Filters, sorting options, and detailed product pages.
- Mobile: Responsive design and faster loading.
- Checkout: Fewer steps, guest checkout, auto-fill.
Results:
- Engagement: 40% increase in session duration.
- Conversions: 25% increase.
- Bounce Rate: 30% reduction on mobile.
- Feedback: Improved shopping experience.
Conclusion:
The redesign improved user experience, increased sales, and highlighted the importance of user-centered design.
